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Motivational Factors for Pro-Environmental Behaviour
In my last blog post I gave a short introduction to how video games and gamification can be an effective way to engage with consumers and motivate pro-environmental behaviour Using videogames & gamification to promote pro-environmental behaviour in consumers .
What we learnt about the esports audience
DOWNLOAD Blicx Esports Audience Motivations Revealed For esports marketing professionals and video game developers January 2019 What we learnt about the esports audience A review from consumer perspective. By Philipp Wagner, Blicx Research Director
Esports Survey Brand Marketing
The survey was launched between January and March 2017 on several dedicated esports blogs. In total 426 brands participated in the survey. 196 endemic brands with esports offerings and 230 non-endemic brands with current esports involvement or interest in esports. 53% of brands have had 1-50 employees, 29% between 50-500 employees and 18% more than […]