Global Data Protection Regulation – Usability | UX

At Blicx Ltd, we take your privacy seriously. This policy outlines how we collect, process, and use personal data in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

1. Data Controller
The entity responsible for processing your data is:

Blicx Ltd 152 Grove Lane

Altrincham, England, WP15 6PD

Email: surveys@blicx.com

You may contact us at any time to object to the processing of your data, or to request information, correction, or deletion.

2. Purpose of Data Processing
We process personal data for the following purposes:
Operating and optimizing our website and services.

Facilitating communication with clients and users via contact forms.

Conducting and analyzing research studies and panel surveys.

Fulfilling contractual obligations and legal requirements.

3. Web Operations and Data Collection
3.1 Web Hosting
Our hosting providers offer infrastructure, computing, and security services. Data processed includes contact and contract information, usage data, and metadata.

Legal Basis: Art. 6(1)(f) GDPR in conjunction with Art. 28 GDPR (legitimate interest in secure, efficient operations).

3.2 Server Log Files (Access Data)
We automatically collect information that your browser transmits to us, including:

File name/URL accessed and referrer URL.

Date, time, and volume of data transferred.

Browser type, version, and Operating System.

IP address (temporarily stored and anonymized where possible).

Legal Basis: Art. 6(1)(f) GDPR (legitimate interest in security and stability).

3.3 Cookies
Session Cookies: Automatically deleted after your browser is closed.

Persistent Cookies: Stored for 1 month to 10 years to remember preferences (e.g., language, login info).

Management: You can disable cookies in your browser settings, though this may limit site functionality.

Legal Basis: Art. 6(1)(f) GDPR.

3.4 Google Analytics
We use Google Analytics to analyze site usage. IP anonymization is enabled (IPs are shortened within the EU).

Opt-Out: You can use the Google Analytics Opt-out Browser Add-on.

Legal Basis: Art. 6(1)(f) GDPR (optimization of our online presence).

4. Communication and Contracts
4.1 Contractual Data
We process data such as names, addresses, emails, and payment info to fulfill our service obligations.

Retention: Data is kept until the end of statutory retention periods (e.g., tax laws) or until account deletion.

Legal Basis: Art. 6(1)(b) GDPR (performance of a contract).

4.2 Newsletter
We use a double opt-in process. You may unsubscribe at any time via the link in the email.

Legal Basis: Art. 6(1)(a) GDPR (consent).

4.3 Email Contact
When you contact us, your details are stored to process the inquiry and for follow-up questions.

Legal Basis: Art. 6(1)(b) GDPR (pre-contractual) or Art. 6(1)(f) GDPR (legitimate interest).

5. Panel Surveys & Research Projects
5.1 Panel Registration
When registering for a research panel, we collect:

Identity: Name, email, and location.

Profile: Game titles played and platform usage.

Integrity: Multiple entries or automation will result in disqualification. In disputes, the “authorized account holder” of the email is considered the participant.

Storage: Data is stored on secure EU servers (Frankfurt) and deleted upon withdrawal.

5.2 Research Projects (Client-Commissioned)
Blicx Ltd conducts user research on behalf of clients. We are committed to participant anonymity.

Data Types: Interaction logs (clicks, session duration), survey responses, observational data (usability feedback), and demographic groups.

Anonymization: We do not retain or share personally identifying information (PII) like full names, faces, or voices with clients.

Aggregation: Clients receive only summary-level insights and statistics. No raw, individual-level data is disclosed.

Retention: Temporary files containing identifiers are securely deleted after aggregation. Aggregated data may be kept for internal benchmarking.

6. Your Rights
Under the GDPR, you have the following rights regarding your personal data:

Access: Right to know what data we hold.

Rectification: Right to correct inaccurate data.

Erasure (“Right to be Forgotten”): Right to request deletion.

Restriction: Right to limit how we process your data.

Portability: Right to receive your data in a machine-readable format.

Objection: Right to object to processing based on legitimate interests.

Withdrawal: Right to withdraw consent at any time.

To exercise these rights, or to lodge a complaint with a supervisory authority, please contact us at surveys@blicx.com.

7. Data Security
We implement SSL encryption and appropriate technical/organizational measures (Art. 32 GDPR) to protect your data. While we strive for maximum security, please note that no transmission over the internet is 100% secure.

8. International Transfers
We do not sell your data. We do not transfer personal data outside the EU/EEA unless a sufficient level of data protection is guaranteed or specific contractual clauses are in place.