In my last blog post I gave a short introduction to how video games and gamification can be an effective way to engage with consumers and motivate pro-environmental behaviour Using videogames & gamification to promote pro-environmental behaviour in consumers .
DOWNLOAD Blicx Esports Audience Motivations Revealed For esports marketing professionals and video game developers January 2019 What we learnt about the esports audience A review from consumer perspective. By Philipp Wagner, Blicx Research Director
The survey was launched between January and March 2017 on several dedicated esports blogs. In total 426 brands participated in the survey. 196 endemic brands with esports offerings and 230 non-endemic brands with current esports involvement or interest in esports. 53% of brands have had 1-50 employees, 29% between 50-500 employees and 18% more than […]
We launched an 8 min online survey among a global game panel of console and PC gamers with 1,125 completed responses. Key Learnings – Overall Interest & awareness is high with 75% stating they are very aware of eSports and 72% say they are interested/very interested in this type of sports. – 49% indicate they […]
Blicx Ltd, the market research agency, announces the launch of its syndicated eSports Brand Leader Score survey. The aim is to identify the leading brands in the global eSports market measured by an attraction score from the eSports crowd. eSports has shown an explosive growth. An increasing number of consumer brands join the already […]