Blicx Ltd

CONSUMER STUDIES

We are working with you on specific research questions and deliver the complete project cycle. We have vast experience in conducting quantitative market research via online panel as well as conducting face to face interviews with focus groups.

COMMUNITY

Profiling youth audiences is the cornerstone of our research history. We analyse the psychographics and passion points of your audience. You receive a rich structural analysis for a better understanding of which marketing channels they use, how to speak to them more effectively and the content which is most appealing to them.

CXP

Systematic feedback & satisfaction surveys measure the impact of your campaign before or after the launch of new products. You receive fact based evidence of the drivers behind market success and recommendations for future activities.

BRAND RESEARCH

Implicit & explicit research methodologies allow to position your brand more effectively against your competitor. We are doing so by applying the right technique out of various multivariate data analysis methods to make your brand even more powerful.

Harry

Commercial Director

Harry

Commercial Director

Philipp

Managing Director - Research

Philipp

Managing Director - Research

What we learnt about the esports audience

DOWNLOAD Blicx Esports Audience Motivations Revealed For esports marketing professionals and video game developers January 2019 What we learnt about the esports audience A review from consumer perspective. By Philipp Wagner, Blicx Research Director and Harry Campbell, Blicx Commercial Director

Esports Survey Brand Marketing

The survey was launched between January and March 2017 on several dedicated esports blogs. In total 426 brands participated in the survey. 196 endemic brands with esports offerings and 230 non-endemic brands with current esports involvement or interest in esports. 53% of brands have had 1-50 employees, 29% between 50-500 employees and 18% more than […]

Exploring The eSports Audience – Survey

We launched an 8 min online survey among a global game panel of console and PC gamers with 1,125 completed responses. Key Learnings – Overall Interest & awareness is high with 75% stating they are very aware of eSports and 72% say they are interested/very interested in this type of sports. – 49% indicate they […]

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Consumer Market Research Services in Gaming & Youth Markets

CONSUMER STUDIES

COMMUNITY

CXP

BRAND RESEARCH

Team

Client Examples

Research News

What we learnt about the esports audience

Esports Survey Brand Marketing

Exploring The eSports Audience – Survey

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