Blicx Ltd

Consumer Market Research Services in Gaming & Youth Markets

CONSUMER STUDIES

We are working with you on specific research questions and deliver the complete project cycle. We have vast experience in conducting quantitative market research via online panel as well as conducting face to face interviews with focus groups.

COMMUNITY

Profiling youth audiences is the cornerstone of our research history. We analyse the psychographics and passion points of your audience. You receive a rich structural analysis for a better understanding of which marketing channels they use, how to speak to them more effectively and the content which is most appealing to them.

CXP

Systematic feedback & satisfaction surveys measure the impact of your campaign before or after the launch of new products. You receive fact based evidence of the drivers behind market success and recommendations for future activities.

BRAND RESEARCH

Implicit & explicit research methodologies allow to position your brand more effectively against your competitor. We are doing so by applying the right technique out of various multivariate data analysis methods to make your brand even more powerful.

Team

Harry
Commercial Director
Harry
Commercial Director
Philipp
Managing Director - Research
Philipp
Managing Director - Research

Client Examples

Research News

Video Gameplay Test Sessions: London/Paris/Berlin

Check if you qualify: http://sgiz.eu/s3/Player-Recruitment For our upcoming video gameplay test session we are looking for a number of videogame testers.   We will play an upcoming video game and check the current gameplay experience of Single Mode and PVP. The sessions will run over 4h in following cities: London Mon 25 March 9 am-4 […]

What we learnt about the esports audience

DOWNLOAD Blicx Esports Audience Motivations Revealed For esports marketing professionals and video game developers   January 2019 What we learnt about the esports audience   A review from consumer perspective. By Philipp Wagner, Blicx Research Director and Harry Campbell, Blicx Commercial Director

Esports Survey Brand Marketing

The survey was launched between January and March 2017 on several dedicated esports blogs. In total 426 brands participated in the survey. 196 endemic brands with esports offerings and 230 non-endemic brands with current esports involvement or interest in esports. 53% of brands have had 1-50 employees, 29% between 50-500 employees and 18% more than […]

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Office address

Blicx Ltd

International House
776-778 Barking Road
London
E13 9PJ

Tel +44 788557 1966